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The Pure Force and Rescue Corporation Privacy Policy was updated on December 13, 2018.


Pure Force and Rescue Corporation and its global affiliates (collectively, "Pure Force", "we", "us", and "our") respect your privacy. Therefore, we have developed a Privacy Policy that covers how we collect, use, disclose, protect, store and transfer your personal data. Please take a moment to read and understand our privacy policy and let us know if you have any questions.

Personal data means any electronic or other information which alone or jointly with other information can be used to identify a natural person or make him/her identifiable. This Policy explains how Pure Force processes your personal data, but does not cover all processing scenarios as you will be informed in specific processing activity. Therefore, before using a specific product or service, it is recommended that you read the privacy notice or supplementary policy released by Pure Force for that product or service to understand how it processes your personal data.

This Policy applies only to Pure Force personal and products, wearable devices, computer applications, mobile services, software, toolkits, websites, and services that display or mention this Policy.


This Policy describes:

  • How Pure Force Collects and Uses Your Personal Data
  • How Pure Force Uses Cookies and Similar Technologies
  • How Pure Force Shares Your Personal Data
  • How Pure Force Protects Your Personal Data
  • How You Can Manage Your Personal Data
  • Links to Third-Party Websites, Products, and Services
  • Updates to This Policy
  • How to Contact Us

  • How Pure Force Collects and Uses Your Personal Data
    • Personal Data Collected by Pure Force
      • Before using Pure Force products or services, you may need to provide personal data. You do not have to provide your personal data to Pure Force, but in some cases, the non-provision of certain personal data will cause the inability to provide you with some related products or services.
      • Pure Force will collect and use your personal data for the purposes stated in this Policy. Here are some examples of personal data we may collect:
        • Personal data that you provide to Pure Force
          • When you use Pure Force services, if the concern is personal, we will ask you to provide relevant personal data, such as your name, email address, and contact number.
        • Information that Pure Force collects in your use of services
          • Pure Force will collect data about your device and how you and your device exchange information with Pure Force products and services. This type of information includes:
            • (1) Mobile network information, such as the public land mobile network (PLMN) provider ID and Internet Protocol (IP) address.
            • (2) Log information. When you use Pure Force services or view Pure Force-provided content, Pure Force will automatically collect and log some information, such as the time of access, access count, IP address, and information about incidents (such as errors, crashes, restarts, and upgrades).
            • (3) Location information. Pure Force will collect, use, and process the approximate or precise location of your device when you access some location-based services (for example, when you search, use navigation software, or view the weather of a specific location). Location information can be obtained based on the GPS, WLAN, and service provider network ID. We will ask you to choose the applications for which you want to enable location services. In the device settings menu, you can disable the location permissions of specific services to reject sharing your location information.
            • (4) Information you store on Pure Force servers. For example, the information you upload to the cloud will be stored on Pure Force servers for rapid access and sharing between devices. We will not view the information you store on Pure Force servers.
        • Information from third-party source
          • When permitted by law, Pure Force will collect information about you from public and commercial sources. Pure Force may also obtain certain information from third-party social network services, such as the time when you use a social network account to log in to a Pure Force website.
        • Collection and use of non-identifiable data
          • Non-identifiable data refers to data that cannot be used to identify an individual. Examples of non-identifiable data include statistics on website visits, application downloads, and product sales volume. Pure Force will collect statistics information to understand how users use our products and services. By doing so, we can improve our services to better meet your requirements.
          • We keep your personal data and non-identifiable data separate, and use each independently. Circumstances may arise where Pure Force collects, uses, discloses, and transfers non-identifiable data for other purposes at our own discretion.
    • How Pure Force Uses Your Personal Data
      • Pure Force may use your personal data for the following purposes:
        • (1) Provide personalized user experience and content.
        • (2) Carry out internal auditing, data analysis, and research; analyze business operation efficiency and measure market shares; and improve Pure Force's products and services.
        • (3) Synchronize, share, and store the data you have uploaded or downloaded, as well as the data needed for the upload and download operations.
        • (4) Improve our loss prevention and anti-fraud programs.
        • (5) Process pursuant to laws and regulations, e.g. tax, authority requests.
        • (6) Other purposes within specific services or with your consent.
  • How Pure Force Uses Cookies and Similar Technologies
    • COOKIE
      • A cookie is a text file stored by a web server on a computer or mobile device, and the content of a cookie can be retrieved and read only by the server that created the cookie. Cookies are unique to the browser or mobile application you are using. The text in a cookie often consists of identifiers, site names, and some numbers and characters.
      • Sometimes, Pure Force stores cookies on computers or mobile devices for the purpose of improving user experience, including the following scenarios:
        • (1) Personalization cookies: Storage of your preferences and settings. A website can use cookies to save settings, such as the language setting and font size on your computer or mobile device, and other browser preferences.
        • (2) Advertising cookies. Pure Force uses cookies to collect information about your online activities and interests and provide you with advertisements that correlate most highly with you.
        • (3) Statistical cookies. With cookies, Pure Force can collect information about your use of our websites and other applications, either for a single visit (using a session cookie) or for repeated visits (using a persistent cookie).
        • (4) Social Media Cookies. Social media cookies are linked to services provided by third parties, such as ‘Like’ buttons and ‘Share’ buttons. The third party provides these services in return for recognizing that you have visited our websites.
      • If you clear cookies, you will need to change your settings the next time you visit Pure Force websites. Note that some Pure Force services require the use of cookies. Disabling cookies may affect your use of some or all functions of these services.
    • Web Beacons and Pixel Tags
      • In addition to cookies, Pure Force and some third parties may also use web beacons and pixel tags on websites. A web beacon is usually an electronic graphic image embedded into a website or email to identify your device cookies when you browse the website or email. Pixel tags allow Pure Force to send emails in a way that is readable to you and find out whether an email is opened.
    • Other Local Storage
      • Pure Force and some third parties may use other local storage technologies, for example, local shared objects (also called "Flash cookies") and HTML5 local storage, in certain products and services. Similar to cookies, these technologies store information on your device and can record some information about your activities and preferences. However, these technologies may use different media from cookies. Therefore, you may not be able to control them using standard browser tools and settings.
    • Do Not Track
      • Many web browsers provide a Do Not Track function that can release Do Not Track requests to websites. Currently, major Internet standardization organizations have not established policies to specify how websites should handle these requests. If you enable Do Not Track in your browser, all Pure Force websites will respect your selection.
  • How Pure Force Shares Your Personal Data
    • We do not share personal data with other companies, organizations and individuals unless one of the following circumstances applies:
      • (1) Sharing with consent: After obtaining your consent, Pure Force will share the information that you have authorized with specified third parties or categories of third parties.
      • (2) Sharing pursuant to laws and regulations: Pure Force may share your information as required by laws and regulations, for resolving legal disputes, or as required by administrative or judiciary authorities pursuant to law.
      • (3) Sharing with Pure Force affiliates: Your information may be shared within Pure Force’s affiliates only for explicit, and legitimate purposes, and the sharing is limited only to information required by services. For example, we verify the global uniqueness of accounts before allowing them to be registered.
      • (4) Sharing with business partners: Some products and/or services are provided to you directly by our partners. Pure Force also may share your information with them, they may use your information to provide you with products and/or services you request make predictions about your interests and may provide you with advertisements, promotional materials and other materials
      • (5) Sharing with service providers: Pure Force also may disclose your information to companies that provide services for or on behalf of us. Examples of these service providers include companies that provide hotline services, send email, or provide technical support on behalf of Pure Force. The service providers can use your information only for the purpose of providing services to you on behalf of Pure Force.
      • (6) Pure Force will share your information when there is a reasonable requirement to do so, for example, to meet request of applicable law, regulation, legal process or enforceable government.
    • In scenarios 3 to 6, Pure Force will ensure that the lawfulness of this sharing and sign stringent non-disclosure agreements (NDAs) and/or data processing clauses with the companies, organizations, and individuals with whom personal data is shared, requiring them to comply with this Policy and take appropriate confidentiality and security measures when processing personal data.
  • How Pure Force Protects Your Personal Data
    • Pure Force attaches great importance to the security of your personal data and has adopted standard industry practices to protect your personal data and prevent it from unauthorized access, disclosure, use, modification, damage, or loss. To this end, Pure Force takes the following measures:
      • (1) We take reasonable and feasible measures to ensure that the personal data collected is minimal and relevant to what is necessary in relation to the purposes for which they are processed. We retain your personal data for no longer than is necessary for the purposes stated in this Policy and privacy notice of specific product or service, unless extending the retention period is required or permitted by law.
      • (2) We use a range of technologies such as cryptographic technologies to ensure the confidentiality of data in transmission. We implement trusted protection mechanisms to protect data and data storage servers from attacks.
      • (3) We deploy access control mechanisms to ensure that only authorized personnel can access your personal data. In addition, we control the number of authorized personnel and implement hierarchical permission management on them based on service requirements and personnel levels.
      • (4) We strictly select business partners and service providers and incorporate personal data protection requirements into commercial contracts, audits, and appraisal activities.
      • (5) We hold security and privacy protection training courses, tests, and publicity activities to raise employees' personal data protection awareness.
    • Pure Force is committed to protecting your personal data. Nevertheless, no security measure is perfect and no product, service, website, data transfer, computing system, or network connection is absolutely secure.
    • If any personal data incident occurs, Pure Force will notify you, pursuant to relevant legal and regulatory requirements, of the basic information about the security incident and its possible impact, measures that Pure Force has taken or will take, suggestions about active defense and risk mitigation, and remedial measures. The notification may take the form of an email, text message, push notification, etc. If it is difficult to notify data subjects one by one, we will take appropriate and effective measures to release a Security Notice. In addition, we will also report the handling status of personal data security incidents as required by supervisory authorities.
  • How You Can Manage Your Personal Data
    • Access, rectification, deletion, data portability, restriction of processing, objection to processing.
      • Legislation in some countries and regions to which Pure Force provides products and services or from where Pure Force processes personal data, provides that data subjects the rights request (hereinafter referred to as "requests") in regards to the accessing, rectifying, deleting or erasure, porting, restricting, and objecting, the processing of related personal data by Pure Force retains. In addition you will have the right to data portability.
        • Requesting modes and channels
          • Data subjects' requests must be submitted in accordance with Pure Force designated privacy channels. The requests are valid even when the requester does not specify the laws on which the requests are based.
          • Data subjects' requests may be initiated through the official website of Pure Force and Rescue Corporation, Pure Force and Rescue Corp. mobile app. If a data subject initiates a request via a hotline, email, online customer service, service center, or another channel, we will instruct the data subject to officially raise the request through one of the aforementioned channels to facilitate communication and feedback of progress and results. The dedicated request channels for data subjects are intended to protect data subjects' lawful interests, ensure Pure Force's normal operation, and prevent the right to request from being misused or fraudulently used.
        • Validity of requests
          • Most laws require data subjects to comply with specific requirements when they initiate requests. This Policy requires data subjects to:
            • (2) Provide sufficient information for Pure Force to verify their identities (to ensure those who initiate the requests are the data subjects themselves or those authorized by them).
            • (3) (2) Provide sufficient information for Pure Force to verify their identities (to ensure those who initiate the requests are the data subjects themselves or those authorized by them).
            • (3) Ensure that their requests are specific and feasible.
          • There are some circumstances, provided by laws and regulations, in which Pure Force may not have to comply with the request in full or at all.
    • Consent withdrawal
      • You can change the authorized personal data collection scope or withdraw your consent without affecting the lawfulness of the processing activities based on the consent and prior to such withdraw.
      • Your rights can be exercised by deleting information, disabling related functions, or setting privacy options on your Pure Force product. Pure Force will release the methods for withdrawing consent for specific products and services in the privacy notice or supplementary policy of those products and services or upon request according to section “A” above.
  • Links to Third-Party Websites, Products, and Services
    • Pure Force websites, application software, products, and services may contain links to third-party websites, products, and services.
    • All links to third-party websites, products, and services are provided for users' convenience only. You need to determine your interaction with such links on your own. Before submitting your personal data to third parties, please read and refer to these third parties' privacy policies.
  • Updates to This Policy
    • Pure Force reserves the right to update this Policy at any time.
    • Should this Policy be revised from time to time, Pure Force will release the change notice via various channels, for example, posting the latest version on our official website: https://pureforce505.com
    • Major changes" in this Policy include but are not limited to:
      • (1) Major changes in our service modes, for example, purposes of personal data processing, types of processed personal data, and ways of using personal data
      • (2) Major changes in our ownership structure, organizational structure, etc., for example, ownership changes caused by business adjustment, bankruptcy, or acquisition
      • (3) Changes in the main objects of personal data sharing, transfer, or disclosure
      • (4) Major changes in your rights regarding personal data processing and the ways in which you can enjoy those rights
      • (5) Changes of Pure Force departments, contacts, and complaint channels responsible for the security of personal data processing
      • (6) High risks identified in personal data security impact assessment reports
  • How to Contact Us
    • If you have any questions, comments, or suggestions, please contact us by visiting the CONTACT PAGE
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